Parâmetros para Fontes de Tráfego

Os parâmetros são fundamentais para o bom funcionamento do SmartFunnel e enriquecimento de suas análises.

Nesse vídeo explicamos todo o funcionamento e algumas dicas.

Facebook Ads

{{ad.id}}
{{ad.name}}
{{adset.id}}
{{adset.name}}
{{campaign.id}}
{{campaign.name}}
{{placement}}
{{site_source_name}}

Exemplo de URL:
https://seudominio.com/sf/999/?fb_ad_id={{ad.id}}&fb_adset_id={{adset.id}}&fb_campaign_id={{campaign.id}}&fb_ad_name={{ad.name}}&fb_adset_name={{adset.name}}&fb_campaign_name={{campaign.name}}&fb_placement={{placement}}&fb_site_source_name={{site_source_name}}

Google Ads

Rede de Display

{lpurl}
{campaignid}
{devicemodel}
{adposition}
{adgroupid}
{creative}
{placement}
{target}

Exemplo de URL:
https://seudominio.com/sf/999/?ga_lprul={lpurl}&ga_campaignid={campaignid}&ga_devicemodel={devicemodel}&ga_adposition={adposition}&ga_adgroup={adgroupid}&ad={creative}&ga_placement={placement}&ga_target={target}

Search

{keyword}
{matchtype}

Exemplo de URL:
https://seudominio.com/sf/999/?ga_keyword={keyword}&ga_correspondencia={matchtype}

Taboola

{campaign_id}
{campaign_name}
{site}
{site_id}
{site_domain}
{title}
{thumbnail}

Exemplo de URL:
https://seudominio.com/sf/999/?tb_site={site}&tb_ad_title={title}&tb_thumbnail={thumbnail}&tb_campaign_name={campaign_name}

Para mais parâmetros taboola, acesse:
https://help.taboola.com/hc/pt/articles/115006030688-Cria%C3%A7%C3%A3o-e-Adi%C3%A7%C3%A3o-de-Par%C3%A2metros-de-URL-para-Rastreamento

Outbrain

{{ad_id}}
{{ad_title}}
{{campaign_id}}
{{campaign_name}}
{{section_id}}
{{section_name}}
{{publisher_id}}
{{publisher_name}}

Exemplo de URL:
https://seudominio.com/sf/999/?ob_ad_id={{ad_id}}&ob_ad_title={{ad_title}}&ob_campaign_id={{campaign_id}}&ob_section_id={{section_id}}&ob_section_name={{section_name}}&ob_publisher_name={{publisher_name}}

Para mais parâmetros Outbrain, acesse:
https://www.outbrain.com/help/advertisers/utm-tracking/

Pinterest

{campaignid}
{campaign_name} ou {campaignname}
{adgroupid}
{ad_group_name} ou {adgroupname}

Exemplo de URL:
https://seudominio.com/sf/999/?pt_campaign_id={campaignid}&pt_campaign_name={campaignname}&pt_ad_group_id={adgroupid}&pt_ad_group_name={adgroupname}

Para mais parâmetros Pinterest, acesse:
https://help.pinterest.com/pt-br/business/article/third-party-and-dynamic-tracking

Bing

{CampaignId}
{Campaign}
{AdGroupId}
{AdGroup}

Exemplo de URL:
https://seudominio.com/sf/999/?bg_campaign_id={CampaignId}&bg_campaign={Campaign}&bg_ad_group_id={AdGroupId}&bg_ad_group={AdGroup}

Para mais parâmetros Bing, acesse:
https://help.ads.microsoft.com/#apex/ads/pt-BR/56799/2/#exp23